Real Men Eat Red Meat

 

Americans eat much more red meat than anywhere else in the world, and American men eat far more of it than American women. Is it purely the taste that causes the attraction or could some men prefer it because they consider it more "manly"? Do Real Men eat red meat?

Researchers conducted three studies of 400 American and British men to find out and the results were published in the journal Appetite. For each study, participants completed a questionnaire to score their attitude regarding their own self-perceived masculinity. In each case, men with low scores were more inclined to purchase and/or pay more for red meat than men who had high scores.

Meat marketers have long been aware of the association and used it in their marketing campaigns. Who says "Beef! It's what for dinner?", a cowboy or a housewife? Is eating a Hardee's Monster Roast Beef really "like doing doughnuts in a hotrod while catching the game winning Hail Mary"? Sure, Arby's "has the meat" but who is buying it?

Do Real Men eat red meat?

No. Real Men eat what they want.