Who doesn't like products that are new and improved? The Marketing Department sure does. And this applies even more to food products than others. The only thing is, while it may indeed be new, it is often not improved. In fact, it is often worse that the product it replaces, at least as far as your health and nutrition is concerned.
As just one example (there are so many), take Kellogg's Raisin Bran. For decades, Raisin Bran has been one of the best cereals you could take home. Iconic in the cereal aisle. Low in sugar, high in fiber and a good source of potassium and B Vitamins. But it had gotten, you know, old fashioned. So how to improve it for a new generation? Simple! Add extra sugar, reduce the fiber content and make it cheaper to produce with fillers! New and Improved! For Kellogg maybe.
Each 1 cup serving of Kellogg's Raisin Bran Toasted Oats and Honey now has 3 teaspoons of added sugar and more white rice than oats. That crowds out the fiber rich bran too, but who cares as long as its new and improved! A better name might have been Sugary White Rice Raisin Bran, but that just doesn't sound all that improved.
A better idea? Stick with the original Raisin Bran (it has 2 tsp of added sugar and no white rice). Even better? But any company's plain bran flakes and toss in your own raisins.
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