When you walk down the supplement aisle in your supermarket or pharmacy, past the sea of bottles competing for your attention, how can you find one that works better than a sugar pill? You might assume it's reasonable to start with products labeled with words like "clinically proven" or "scientifically shown." But before handing over your money you need to look a little deeper.
According to Dr. Jeff Chen, MD, co-founder and CEO of Radicle Science, which runs some of history's largest crowdsourced clinical trials on supplements, "A majority of so-called 'clinical trials' on supplements are not rigorous and can't determine if the product is better than placebo." In other words, the claims are marketing, not science. But now, these supplement and vitamin companies will have to come up with more proof if they want to make claims on their packaging.
Misleading and unsupported claims had gotten so bad that the Federal Trade Commission, in an effort to protect consumers, released new guidance in December 2022 on the ways health claims by supplement manufacturers are regulated. All manufacturers of "health-related products" must now support their efficacy claims with gold-standard double-blind, randomized, placebo-controlled clinical trials. In April 2022, the FTC sent an unprecedented 760 notices to companies (mostly supplement companies), warning them to "avoid deceiving consumers with advertisements that make product claims that cannot be backed up."
Personally, as someone who does sell nutrition, wellness and healthy aging products, I welcome this new aggressiveness from the regulatory agencies, which is long overdue. In the meanwhile, until companies adjust to the new, more stringent reality (or the bribe congress to overturn the FTC) here are some things you can do right now to avoid being a victim of misinformation or outright fraud.
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