You can be forgiven for assuming that Simply Peach might be a healthy peach juice drink. After all, words like "simple" and "simply" do have a patina of healthy to them. But like "natural" and other tricky buzzwords covering food packages, it doesn't mean anything. In fact, if truthfulness sold, the whole line of Simply juices would be called Simply Sugarwater.
Take "all natural" Simply Peach juice as an example. You might think that it was simply a bottle of peach juice. Boy would you be wrong. But unless you check the nutrition label and ingredients list, you would never suspect that it is only 17% peach and lemon juice. Why lemon in a peach drink? Its cheaper. You will also be slugging down 5 teaspoons of added sugar per 1 cup serving, 10% of your daily total.
Simply Watermelon or Simply Mixed Berry are even worse, with only 10% juice.
Every time you pick up a food package that you are not already familiar with, just assume that the manufacturer/processor is lying to you - or, at best, deliberately trying to mislead you. Learn to decode the labels, and read them. And ignore claims like "natural", "simple", "gluten free" (on non-grain products), "antibiotic free" (on poultry) and all the other BS the marketing department is using to trick you.
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